// Project


This year, Slovenian brewery Hopsbrew launched a campaign with limited edition of Lucky Irish beer, additionally aged in the Jameson Whiskey barrels in partnership with Pernod Ricard Slovenia. On this occasion, we branded the new product on the market and designed various graphic elements, which were then adapted and applied to a wide variety of applications - from printed materials to graphics for digital advertising purposes.

For the Hopsbrew brewery, we first created and set up a website as a web-based framework for further communication. We have been using the section News to publish news and events on the topic of limited edition of Lucky Irish beer, aged in Jameson barrels.

At the launch of the new product, we also created different graphic elements, which we used on the label of the product and other applications, such as beer packing, posters, labels etc.

At the same time, we created the cover graphics for social networks, banners for announcing events and we kept the communication on Facebook and Instagram. An online communication campaign with the aim of advertising a new product was thus carried out on various online platforms - web pages and social networks. We also hired three influential users on social networks with a large range of followers who helped with the campaign by their own publishing on the subject of Lucky Irish beer.


Hopsbrew Lucky Irish - digital campaign

Image design, application layout, prepress, managing communication on social networks

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