Digital Shift in B2B Sales

Pernod Ricard Croatia is a company specialized in the distribution of premium wines and spirits on the Croatian market. As part of the parent group, which spans over 60 markets globally and distributes to 160 countries, the company focuses on delivering prestigious brands such as Absolut, Jameson, Chivas Regal, Beefeater, Mumm, and many others efficiently.

Since e‑commerce is a strategic priority for Pernod Ricard Croatia, we developed a dedicated B2B e‑commerce platform for business clients.

Before the digital platform, business customers faced fragmented processes—ordering via phone and email, manually checking inventory and entering orders into systems. Due to rapid stock changes, complex price lists, and diverse needs of the B2B segment, the ordering process was time-consuming.

We created a modular B2B e‑commerce platform tailored to the needs of business users:

• Real-time inventory and product overview – ensures transparent visibility into availability.
• Self-service ordering and payment – integrates multiple payment methods and enables order placement directly from the user profile.
• Profile and order management – partners can track order statuses, manage past orders, and reorder from their order history.
• Admin panel for Pernod Ricard – internal tool for managing products, pricing, promotions, and monitoring KPIs.

After implementing the B2B e‑commerce platform for Pernod Ricard Croatia, the business ordering process was fundamentally transformed: partners now place orders online independently, simplifying the entire workflow.