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Google Analytics 4 (GA4): The key tool for sales and marketing

In today's digital world, capturing data on user behaviour is essential to the effectiveness of companies' sales and marketing strategies. Google Analytics 4 (GA4) is the leading tool for collecting and analysing this data, enabling companies to gain valuable insights and optimise their digital strategies.

Emporij 2023 Google Analytics4 Whitepaper v1 EN 1
In the document, we present:
  • What is the difference between Google Analytics 4 and Google Analytics UA?
  • Cross-platform traceability
  • Improved artificial intelligence
  • More flexible and customised reporting
  • Using GA4 for sales
  • Using GA4 for marketing
  • etc ...
Emporij 2023 Google Analytics4 Whitepaper v1 EN 1
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Google Analytics 4 (GA4): The key tool for sales and marketing

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