Why a good user experience means better business?

With more and more of our daily business interactions taking place online, it has never been more critical to offer users a seamless, frictionless digital experience that fits into their everyday lives. Users have come to expect an optimised user experience as a basic requirement, which has now become a prerequisite for implementation strategy across all platforms and devices.

A clear understanding of why customers come to a website and what
they need, works to the benefit of both the site visitor and the business,
providing brands with the rationale and pathways for an optimised
user experience. Businesses have the opportunity to influence their
business more effectively by implementing targeted strategies across
the entire market and its digital ecosystem.