A Tourist Destination That Listens to Its Visitors

The Soča Valley is one of the most renowned tourist destinations in Slovenia, famous for its exceptional natural beauty, the emerald-green Soča River, hiking trails, cultural heritage, and a wide range of outdoor activities. Thousands of local and international visitors come each year in search of information about sights, events, accommodations, and experiences.

Aiming to enhance the user experience and reduce the workload of their support team, the Soča Valley decided to implement an advanced digital assistant – an AI chatbot capable of answering visitor questions in real-time. The solution's goal was to increase guest satisfaction, streamline the team’s workload, and gather valuable insights into visitor interests.

We developed and integrated SočaBot AI for the client. The chatbot is based on the existing content from the Soča Valley’s websites and allows full customization, including the exclusion of sensitive topics and redirecting users to human advisors for more complex inquiries.

• 24/7 visitor support: The chatbot is always available – even outside business hours and on weekends, which is crucial for a tourist destination.
• Instant and accurate answers: Responses are always aligned with the information officially provided by the Soča Valley, minimizing the risk of misinformation.
• Multilingual support: The chatbot can interact in multiple languages, an important feature for international guests.
• Chat analytics: The client gains deep insight into what visitors are asking, how frequently certain topics arise, and where content might be lacking.
• Reduced team workload: Human advisors can now focus on more complex queries, while the chatbot handles repetitive, routine questions.

Following the chatbot's implementation, the Soča Valley has seen significant improvements across multiple areas. Over 70% of visitor inquiries were successfully resolved by the chatbot without human intervention, significantly relieving the support team. The 24/7 availability proved to be a major asset, as most inquiries occur during evenings and weekends when traditional support is typically unavailable.

Additionally, the chatbot provides valuable insight into the most frequently asked topics – from hiking and camping to family-friendly activities and local cuisine. These data points are proving highly useful for future content planning and service development.