Projects

On-trade product placements

With on-trade product placements in establishments or other points of sale, we can significantly impact the sales volume of the products offered. Table stickers are a simple and effective way to achieve this.

Pernod Nalepke Za Mize 1 Hero
Client
Various
Area of operation
Retail, Wholesale
Year
2020
Services

Brand image
Graphic and sticker design
Content creation
Production and printing

Introduction

In a world where we are bombarded with advertising messages every day, grabbing consumer attention may seem like an increasingly challenging task. However, there are methods that remain consistently effective due to their simplicity and directness. One such tool in the hospitality industry is visually appealing stickers placed directly on tables. By showcasing offerings prominently, they decisively influence customer purchasing decisions.

Challenge

In today's rapidly changing sales and hospitality environment, it's crucial that the products or services we offer are immediately highlighted and capture the attention of visitors. Clients are constantly seeking ways to subtly yet effectively attract customers to choose a specific product or service without being intrusive or direct.

Solution

Table stickers have evolved beyond mere aesthetic additions; they have become strategic tools influencing consumer decision-making. Designed thoughtfully and creatively, they serve as direct sales aids consistently placed in front of guests. Without the need for additional effort or guest inquiry, they present selected products or cocktails offered by the establishment.

By integrating QR codes into these stickers, we've enabled digital interaction, allowing access to additional information, e-menus, or special promotions.

Results

Clients have reported significant results with table stickers. Establishments using these stickers have seen up to a 250% increase in sales of highlighted items. Additionally, the integration of QR codes has added a digital interaction element that further boosts consumer interest and engagement. Visual communication at the point of decision strongly influences purchasing behavior.

Impacts
+ 45%
Increase in sales for certain products
+ 30%
better brands and drinks recall
Increased reputation
for brands and venues

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