STO Online Quiz - My Way Of Escaping To Slovenia

The Slovenian Tourist Board (STO) is the national organisation that plans and implements the marketing of Slovenia's comprehensive tourism offer and takes care of tourism development.

Systematic planning, development and promotion activities, sustainable and digital transformation, and a modern approach to positioning Slovenia on the global tourism map are the efforts that STO has made, especially in recent years, to increase the visibility and reputation of the country as a safe, authentic, boutique destination committed to sustainability, responsible towards the natural environment, guests, tourism employees, local population and economic operators.

The Slovenian Tourist Board wanted to offer foreign tour operators and travel agencies a tool to get to know Slovenia in an easy and fun way and thus increase their competences.

The development of the online platform "My Way Of Escaping To Slovenia" was a challenge, as it had to provide an interesting and playful way of education, while at the same time offering the possibility of issuing certificates after the completion of the training and managing registered users in the back-end system.

We developed an online platform that makes it easy for users to take part in the quiz. By answering introductory questions about the regions of Slovenia, users unlock new questions, regions and accumulate points and rewards on their way to the finish line. Upon successful completion of the quiz, the system automatically issues a certificate of the knowledge gained, which users can share with their colleagues, clients or print out. The user has a profile where, in addition to the certificates obtained, he/she can view brochures and catalogues unlocked in the quiz with information about the attractions included in the quiz.

The web-based system allows STO administrators to manage the solution, the questions and the users of the platform. The analytics module offers an overview of the data, from the ranking of players, the most viewed points in the quiz and the certificates issued. The notification system automatically prompts users to play after certain criteria have passed, increasing user engagement.

The online platform "My Way Of Escaping To Slovenia" has become an extremely interactive and attractive educational tool for foreigners organising trips to Slovenia. It offers users a fun and interesting experience of exploring Slovenian regions and obtaining knowledge certificates. The visibility of Slovenia as an attractive tourist destination among the target audience has thus been further increased.

An external website was also developed for the quiz, presenting the quiz and inviting participation.