Visibility at the point of sale - POS displays

In modern trade, competition between products is fierce. Every time we enter a shop or a supermarket, we are surrounded by a multitude of products vying for our attention. In this battle for the consumer's consciousness, the correct display of products at the point of sale is crucial.

Strategically exposed products are more likely to be noticed by consumers, tried more often and then bought. When a product is placed in the right place, at the right time, with the right price and promotional offer, the chances of buying it increase dramatically. In addition, the right product exposure helps to create consumer brand awareness and build loyalty. Products that are consistently and thoughtfully exposed create a sense of trust and recognition among consumers.

The impact of point-of-sale exposure on sales is clear. The more visible a product is, the more likely it is to be chosen by the consumer. Therefore, investing in research, design and an in-store exposure strategy is key to increasing sales figures and the long-term success of the brand.

In today's retail environment, where the consumer's attention is a valuable currency, the problem is how to stand out from the crowd of products and brands. Despite having quality products and elaborate marketing strategies, it is important to give our products the best possible exposure at the point of sale. This effectively increases sales and brand awareness among consumers.

Through analysis and research, we can quickly identify the key areas and locations where product exposure would have the greatest impact. With well-designed visual displays, appealing aesthetics and clear messages, we can successfully appeal to the customer and encourage them to buy.

Solutions range from innovative product displays, which are typically visually striking, to packaging, shelf markers, labels and other approaches.

Strategic product placement and creative displays can increase sales results by 30% or more at a given point of sale. We give consumers a better shopping experience, which translates into greater brand loyalty. All of this delivers long-term benefits for clients and provides a solid foundation for future sales and marketing activities.