Branding and company identity development

A brand is more than a name or a logo; it is a collection of feelings, perceptions and expectations that consumers associate with a particular company. Successful brands are those that are able to shape these feelings and then consistently deliver them to their consumers. It is therefore crucial that companies understand the value of their brand and invest the necessary resources in developing and protecting it. In today's competitive business environment, a strong and well-managed brand can be the difference between success and failure.

Brand development

Brand development plays a key role in the success of companies in the business environment. A strong brand creates recognition, trust and customer loyalty, which increases competitive advantage. A clear and consistent market position and a distinctive identity makes a company stand out from the crowd. A brand also creates an emotional connection with the audience and fosters long-term relationships. With the right branding strategy, a company can achieve higher prices for its products or services and greater customer loyalty.

We take a complete approach to brand development, as it is a strategic process that determines how a company will be presented to the world. It's a combination of different elements such as the company name, logo, colour palette, tone of voice and more. All of these must work together to create a coherent and compelling story that resonates with the company's target audience.

Brand architecture

Sometimes companies own several brands. Depending on the company's strategy, these can be organised in several ways. Sometimes it makes sense to introduce mono-brands, where the whole company is united under one brand and image. For other companies, it makes sense to introduce multi-brands, where each individual service or product has its own brand and image. Brand architecture is key to determining how brands relate to each other and how they present themselves to customers.

Overall appearance

The company identity is the combination of all the visual and communication elements used to represent a company. It includes things like logos, colours, typography, photography style and communication style. The company identity must be used consistently across all channels and customer touch points to create a strong and recognisable brand.

Handbook on the use of company identity

This document describes in detail how the visual elements of a brand should be used on different applications, on different platforms and in different situations. This includes specific guidelines for the use of logos, colours, typography and other graphic elements to ensure consistency and brand recognition.

Building a strong brand is crucial to the long-term success of a company. By understanding brand development, brand architecture and the overall branding, companies can create a compelling and consistent story that will leave an impression with customers and build a strong brand.