In today’s digital world, website accessibility is not only a moral obligation but also a legally mandated requirement and a business opportunity. Accessibility means that websites are designed to be used without barriers by people with various disabilities—whether visual, auditory, motor, or cognitive challenges.
Assessment of Current Status and Analysis
Planning of Adjustments
Implementation of Adjustments and Development Changes
User Testing
Maintenance and Support
Despite this, many websites still do not meet these standards, leading to limited access for users, customer loss, and reduced competitiveness for businesses. At Emporium, we approach the challenges of website accessibility in a structured, multi-phase manner.
The first crucial step is assessing the current state of the website. This analysis helps identify elements that create difficulties for users with limitations, such as images without alt tags, low color contrasts, or insufficient accessibility of forms or navigation. The assessment defines areas where adjustments are necessary and enables a structured preparation for the next steps.
After identifying problematic areas, it is necessary to plan specific adjustments. The plan includes actions such as improving color contrasts for better visibility, adding descriptive tags to images, adapting navigation elements, and enabling screen reader compatibility. It is also crucial to consider international WCAG guidelines, which set the standard for web accessibility.
The implementation phase of adjustments and development changes is the core of the project to ensure website accessibility, where theoretical plans become concrete adjustments that allow easier use for all visitors. This phase involves close collaboration with development teams, who implement adjustments in compliance with WCAG (Web Content Accessibility Guidelines), recognized internationally as the standard for website accessibility.
After implementing technical adjustments, the project is not complete, as the website must be tested with actual users who have various disabilities. This allows for a better understanding of the user experience and helps identify any issues that technical tools might not detect.
Website accessibility does not end with the initial adjustments; it must also be integrated into future development, updates, and maintenance of the site. Monitoring is essential to maintain accessibility and to respond to potential technological changes that could affect the user experience. Since long-term accessibility also depends on new content and news posted by editors, we provide clients with support and assistance in publishing this content and in conducting site reviews.
At Emporium, we offer accessibility training for management, editors, and developers, where participants are introduced to the fundamental principles and practical steps for ensuring accessible web content. The training covers content adaptation, technical guidelines, and an overview of accessibility tools, helping teams create websites that are friendly and accessible to all users.
The project of ensuring website accessibility brings a range of benefits. First, it allows access to a broader audience, which is essential for reaching more users and potential customers. An accessible website enhances the user experience, benefiting all users, not just those with disabilities. Additionally, accessibility adjustments often improve SEO optimization, as elements such as clear heading structures and image tags contribute to better visibility in search engines.
The legal aspect is also important to emphasize, as many countries now require websites to meet certain accessibility standards, especially for public institutions and larger companies. Companies that ensure compliance avoid potential legal issues. An accessible website also demonstrates corporate social responsibility, showing care for all users and strengthening the brand's reputation in the market.
Ensuring website accessibility is not merely a technical adjustment but a strategic decision that benefits both the company and its users. Accessibility in the digital world enables equality, improves user experience, and enhances the company’s competitiveness—an objective every organization should aim for.
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